Why Consumers Are Willing to Pay More for Healthy Juice Concentrates

The demand for healthy and natural food products has surged in recent years, with consumers becoming increasingly conscious of what they consume. The juice concentrate market is no exception, as more people are willing to pay a premium for products that align with their health and sustainability goals. But what exactly is driving this trend? Let's explore the key reasons behind consumers' willingness to spend more on healthy juice conce...